I used to be one you know? One of those accountants that are always tending to the perfection, year after year working, and at times suffering for your art, the masterpiece that is….Compliance? What the …..?
Do you realise that as you read this , others are working at offering services to your current client base, like a snake charmer luring them away from the safety that once was known as client loyalty.
But what’s that you can hear? Could it be your white knight saviour riding in with the latest software or course to tell you HOW you should be building up advisory services in your firm. Don’t worry, they will go away. All you need to do is tell them you are too busy, are already attempting to go it alone yourself.
But you see, I used to be one you know … I’ve seen first hand the time that can slip by while accountants all wait for that one perfect day when the light turns green on the opportunity that is advisory within your business.
So I would like you to stop with trying to wait for perfection to arrive. Stop now with the self talk BS and look at some sobering statistics.
Last week SuperFirm conducted a survey as part of our sponsorship of Smithink2020’s Business Advisory Conference on the Gold Coast. You can read the full report here, but in a nutshell three key things stood out.
1. The majority of firms claim they don’t have enough time or the right resources to do business advisory in a BIG way.
2. The majority of firms are only doing under 10% of their Gross Fees in advisory work!
3. The majority of firms actively seeking answers in this area and paying attention have less than two partners/directors
I am certain that the majority of accountants are smart and capable. But with limited resourcing, you can be shown the HOW by industry gurus until the cows come home but at some stage in the words of Richard Branson , you simply have to say “Screw-it let’s do it” …. Enter SuperFirm.
Wouldn’t it be great if you could partner with a business coaching company who has already invented the wheel, and have them work with your clients, allowing you to concentrate on getting all other areas of your firm Perfect (sorry couldn’t help the cheeky dig). Imagine your firm being able to have a low risk way of getting advisory up and running NOW rather than waiting until that perfect day comes. It’s like tomorrow it never does.
If all this sounds intriguing and has hit some nerves…get in touch with me, I’d love to start up the conversation between us.